Our laws are meant to protect the health and wellbeing of Australians. But pollution from fossil fuels is harming our health and fuelling dangerous climate change.

For a clean, renewable future, we must stop misinformation and greenwashing from polluting industries.

About Fossil Ad Ban

The campaign is run by Comms Declare,
with the kind support of the KR Foundation.

Other supporters include

FAQs

How can I donate?

All donations are greatly appreciated and go towards administration and campaign costs that help us work to ban fossil fuel ads and sponsorships across Australia.

  • Donate via PayPal
  • Direct deposit using the reference ‘donation’ to:
    • Comms Declare
    • BSB: 313149
    • Account: 12358863

Donations are not tax deductible.

How can I find out more or request an interview?

Visit our toolkits for residents and councils. Media resources are here. Our media contact is Megan Bentley on 0452 214 611 or email [email protected]

Which councils have voted for a Fossil Ad Ban?

Darebin
Fremantle
Inner West
Lane Cove
Maribyrnong
Merri-bek (Moreland)
Sydney
Wingecarribee (has banned fossil fuel sponsorships)
Yarra

Why ban fossil fuel ads and sponsorships?

  • They increase demand for highly damaging products
  • They falsely portray companies and products as being clean and green
  • They tarnish our treasured cultural and sporting groups
  • They are used to maintain social licence for polluting industries
  • They have helped delay climate action for too long

The IPCC (ARG WG3) confirmed that marketing and lobbying by coal, oil and gas corporations is delaying emissions reduction and has largely set the public agenda about climate change in Australia.

We estimate the top five fossil fuel advertisers spent more than $230m on marketing in Australia in the 2020/21  financial year. This money continues to buy public support and shape the opinions of the media, politicians and public.

What is the aim of Fossil Ad Ban?

To achieve restrictions on fossil fuel advertising and sponsorships in Australia.
To mandate greenhouse pollution labels on promotions for carbon-intensive goods and services.

What ads and sponsorships do you want banned?

Coal, gas, and petroleum products.
Corporations that primarily produce fossil fuels.
Organisations that generate more than 20% revenue from fossil fuels.

What isn’t included?

We are not trying to stop people using legal products and we are not against mining or resources sectors in general.

What do you want greenhouse pollution labels on?

Consumer goods and services that have a disproportionate climate footprint, such as petrol, gas, SUVs, and airlines.

Will a Fossil Ad Ban really make any difference?

Advertising and marketing works, which is why the world’s biggest corporations invest so much and why tobacco ads and sponsorships are banned.

In 2021, $8.6 bn was spent on ads in Australia, with double digit growth forecast for 2022. Marketing companies have sophisticated targeting capabilities, and know everything from your favourite fashion labels to your hobbies and political leanings. This knowledge, marketing testing and psychology is used to gain support for polluting industries and products.

For example, in 2020 JWS Research won a marketing award for improving the Australian public’s favourability towards mining.

Academic evidence on tobacco advertising suggests that advertisers are major engineers of cultural change. The US Department of Health found that: “The total weight of evidence—from multiple types of studies, conducted by investigators from different disciplines, and using data from many countries—demonstrates a causal relationship between tobacco advertising and promotion and increased tobacco use.”

Aren’t advertisers just promoting choice?

Advertisers may argue that they are only trying to get more market share or are promoting choice. However, advertising also increases the size of an entire market by creating more consumers. For example, some gas companies are trying to get more households to connect to gas – not just change from one gas company to another.