The campaign is run by Comms Declare
with the kind support of

These toolkits have FAQs, legal information, explainer videos and social media resources.

• FAB Councillor Toolkit (download)
• FAB Federal Law Toolkit (download)

This toolkit has FAQs, legal information, explainer videos and social media resources.

• Resident Toolkit (download)

Media resources are here. Our media contact is [email protected]

Blue Mountains
Byron Bay (has banned fossil fuel sponsorships)
Charles Sturt
Darebin
Fremantle
Glen Eira (has banned fossil fuel partnerships)
Inner West
Lane Cove
Maribyrnong
Merri-bek (has banned advertising and sponsorships on council property)
Mitcham (banned sponsorships and advertising)
Northern Beaches
Sydney
Waratah Wynyard (has banned fossil fuel sponsor signage)
Wingecarribee (has banned fossil fuel sponsorships)
Yarra (has banned advertising and sponsorships on council property)

• They increase demand for highly damaging products
• They falsely portray companies and products as being clean and green
• They tarnish our treasured cultural and sporting groups
• They are used to maintain social licence for polluting industries
• They have helped delay climate action for too long

The IPCC (ARG WG3) confirmed that marketing and lobbying by coal, oil and gas corporations is delaying emissions reduction and has largely set the public agenda about climate change in Australia.

We estimate the top five fossil fuel advertisers spent more than $230m on marketing in Australia in the 2020/21  financial year. This money continues to buy public support and shape the opinions of the media, politicians and public.

To achieve restrictions on fossil fuel advertising and sponsorships in Australia.
To mandate greenhouse pollution labels on promotions for carbon-intensive goods and services.

Coal, gas, and petroleum products.
Corporations that primarily produce fossil fuels.
Organisations that generate more than 20% revenue from fossil fuels.

We are not trying to stop people using legal products, we are just trying to stop the promotion of products that are damaging us.

Consumer goods and services that have a disproportionate climate footprint, such as petrol, gas, SUVs, and airlines.

Advertising and marketing works, which is why the world’s biggest corporations invest so much and why tobacco ads and sponsorships are banned.

In 2021, $8.6 bn was spent on ads in Australia, with double digit growth forecast for 2022. Marketing companies have sophisticated targeting capabilities, and know everything from your favourite fashion labels to your hobbies and political leanings. This knowledge, marketing testing and psychology is used to gain support for polluting industries and products.

For example, in 2020 JWS Research won a marketing award for improving the Australian public’s favourability towards mining.

Academic evidence on tobacco advertising suggests that advertisers are major engineers of cultural change. The US Department of Health found that: “The total weight of evidence—from multiple types of studies, conducted by investigators from different disciplines, and using data from many countries—demonstrates a causal relationship between tobacco advertising and promotion and increased tobacco use.”

Advertisers may argue that they are only trying to get more market share or are promoting choice. However, advertising also increases the size of an entire market by creating more consumers. For example, some gas companies are trying to get more households to connect to gas – not just change from one gas company to another.