Fossil fuel corporations rarely talk about their products. They prefer to trick you into thinking they are friendly, clean, innovative, sustainable, caring, quirky, cute, essential for daily life and very, very patriotic. They do this through clever use of attractive images, nice colours and vague promises.
Greenwashing is defined as “the act or practice of making a product, policy, activity, etc. appear to be more environmentally friendly or less environmentally damaging than it really is.”
Research in the Journal of European Consumer and Market Law warns about the pernicious effects of fossil fuel companies’ “greenwash advertising” that misguides the public, and makes it harder to hold them accountable for their damaging activities