{"id":415,"date":"2022-11-12T12:33:07","date_gmt":"2022-11-12T01:33:07","guid":{"rendered":"https:\/\/fossiladban.org\/?page_id=415"},"modified":"2023-11-18T13:05:58","modified_gmt":"2023-11-18T02:05:58","slug":"learn","status":"publish","type":"page","link":"https:\/\/fossiladban.org\/learn\/","title":{"rendered":"Learn"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”100px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#cd2026″ scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” top_padding_tablet=”12%” constrain_group_3=”yes” bottom_padding_tablet=”12%” text_color=”light” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h1″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”So what’s the problem?” font_size=”5em” font_size_tablet=”3em” font_size_phone=”2em” font_line_height=”1.1em”][\/split_line_heading][divider line_type=”No Line” custom_height=”32″ custom_height_tablet=”24″ custom_height_phone=”16″][vc_video link=”https:\/\/vimeo.com\/767162296″ align=”center”][divider line_type=”No Line” custom_height=”32″ custom_height_tablet=”24″ custom_height_phone=”16″][nectar_highlighted_text highlight_color=”#f3b71c” text_color=”#ffffff” style=”none”]\n

Mining and fossil fuel executives know that they need community support to operate, and that losing public support is their main business risk<\/em><\/a>. As community alarm about global warming increases<\/em> coal, petrol and methane gas companies are also under pressure to reduce greenhouse gas emissions. But, instead of changing their businesses, they have fought to protect their profits<\/em> through public relations, marketing and sponsorships.<\/h3>\n[\/nectar_highlighted_text][vc_column_text]This has been recognised by the IPCC[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” top_padding_tablet=”12%” constrain_group_3=”yes” bottom_padding_tablet=”12%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_single_testimonial testimonial_style=”small_modern” color=”Default” quote=”A good number of corporate agents have attempted to derail climate mitigation by targeted lobbying and doubt-inducing media strategies. Corporate advertisement and brand building strategies attempt to deflect corporate responsibility to individuals, and\/or to appropriate climate care sentiments in their own brand building; climate change mitigation is uniquely framed through the choice of products and consumption, avoiding the notion of the political collective action sphere.”][image_with_animation image_url=”829″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”100px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” top_padding_tablet=”12%” constrain_group_3=”yes” bottom_padding_tablet=”12%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Here\u2019s some of their tactics”][\/split_line_heading][split_line_heading animation_type=”line-reveal-by-space” font_style=”h3″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Advertising”][\/split_line_heading][vc_row_inner column_margin=”100px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Of Australia\u2019s top greenhouse gas polluters<\/a>, the biggest advertisers are AGL, Ampol, Energy Australia and Origin Energy.<\/p>\n

AGL spends the most, dropping $98 million on marketing in FY 2020\/21<\/a> and more on grants and political donations.<\/p>\n

In the same year, Energy Australia spent $28.2m on traditional ads and Origin Energy spent $32.4m plus more on sponsorships and donations.<\/p>\n

On digital platforms, Ampol was the biggest spender.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]According to Pathmatics, it conservatively spent $2.5m on digital ads between April 2021 and April 2022 \u2013 as part of a $165m rebrand<\/a>. Origin Energy came in second, spending $2.4m over the same period, followed by AGL with $1.6m.<\/p>\n

Using Neilson, Pathmatics and other publicly available data, we estimate the top five spenders conservatively invested $238.3m on social licence and influence in the 2020\/21 financial year.<\/p>\n

Estimated spend on marketing activities 2020\/21<\/b>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”32″ custom_height_tablet=”24″ custom_height_phone=”16″][image_with_animation image_url=”419″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”100px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” top_padding_tablet=”12%” constrain_group_3=”yes” bottom_padding_tablet=”12%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h3″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Greenwashing”][\/split_line_heading][vc_row_inner column_margin=”100px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Fossil fuel corporations rarely talk about their products. They prefer to trick you into thinking they are friendly, clean, innovative, sustainable, caring, quirky, cute, essential for daily life\u00a0 and very, very patriotic. They do this through clever use of attractive images, nice colours and vague promises.<\/p>\n

Greenwashing is defined as <\/a>\u00a0\u201cthe act or practice of making a product, policy, activity, etc. appear to be more environmentally friendly or less environmentally damaging than it really is.\u201d<\/p>\n

Research in the Journal of European Consumer and Market Law <\/i>warns about the pernicious effects of fossil fuel companies\u2019 \u201cgreenwash advertising\u201d<\/a> that misguides the public, and makes it harder to hold them accountable for their damaging activities[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]BP, for example, has been criticised for using ads to promote its renewable energy projects, which only make up 4% of its total investments, while 96% remains in oil and gas<\/a>.<\/p>\n

Numerous companies that have faced overseas courts or advertising regulators for greenwashing. In Australia, Santos is being sued<\/a> for claiming gas is \u2018clean\u2019 in its annual report.\u00a0 But Australia\u2019s ad regulator, AANA, has only upheld one case on environmental grounds. In short, Australia is behind the rest of the world when it comes to stopping greenwashing.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”100px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” top_padding_tablet=”12%” constrain_group_3=”yes” bottom_padding_tablet=”12%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h3″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Sponsorships”][\/split_line_heading][vc_row_inner column_margin=”100px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]There is a thing called the \u2018halo effect\u2019; when you have positive feelings about a company just because of who it is associated with. Fossil fuel companies are using this when they sponsor your favourite sports, cultural or community group.<\/p>\n

Fossil fuel companies sponsor Australia\u2019s national rugby union team, the national netball team, Surf Life Saving Australia and the Tour Down Tour Under. In addition they sponsor teams in AFL, NRL and football.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]You may be surprised to hear that Chevron sponsors the Australia Day Awards committee and Inpex sponsors Questacon,\u00a0 the national science museum. Organisations in Western Australia, South Australia and the Northern Territory are awash with gas money \u2013 which helps buy government influence and create the illusion that we need them to have a prosperous economy.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”32″ custom_height_tablet=”24″ custom_height_phone=”16″][image_with_animation image_url=”436″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”100px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” top_padding_tablet=”12%” 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column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h4″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Residents”][\/split_line_heading][nectar_cta btn_style=”see-through” heading_tag=”h6″ button_color=”default” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” text=”Email politicians:” link_text=”Take Action Now” url=”https:\/\/fossiladban.org\/#action”][nectar_cta btn_style=”see-through” heading_tag=”h6″ button_color=”default” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” text=”Use our resident toolkit:” link_text=”Download Here” url=”https:\/\/drive.google.com\/drive\/folders\/1ARB6wE-zEQ93jblyOfw573cl2UC8FjtA?usp=sharing”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h4″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Politicians”][\/split_line_heading][nectar_cta btn_style=”see-through” heading_tag=”h6″ button_color=”default” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” text=”Councillor toolkit:” link_text=”Download Here” url=”https:\/\/fossiladban.org\/wp-content\/uploads\/2023\/06\/FAB015-FAB-Politician-Toolkit-V_1.pdf”][nectar_cta btn_style=”see-through” heading_tag=”h6″ button_color=”default” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” text=”See other councils” link_text=”policies and motions” url=”https:\/\/drive.google.com\/drive\/folders\/1s97OGqbMQlWwlRAAV-qtS9I-SF5xB7cp?usp=drive_link”][nectar_cta btn_style=”see-through” heading_tag=”h6″ button_color=”default” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” text=”Federal law toolkit:” link_text=”Download Here” url=”https:\/\/fossiladban.org\/wp-content\/uploads\/2023\/06\/FAB023-FAB-Federal-Toolkit-.pdf”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” 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