{"id":415,"date":"2022-11-12T12:33:07","date_gmt":"2022-11-12T01:33:07","guid":{"rendered":"https:\/\/fossiladban.org\/?page_id=415"},"modified":"2023-11-18T13:05:58","modified_gmt":"2023-11-18T02:05:58","slug":"learn","status":"publish","type":"page","link":"https:\/\/fossiladban.org\/learn\/","title":{"rendered":"Learn"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”100px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#cd2026″ scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” top_padding_tablet=”12%” constrain_group_3=”yes” bottom_padding_tablet=”12%” text_color=”light” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h1″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”So what’s the problem?” font_size=”5em” font_size_tablet=”3em” font_size_phone=”2em” font_line_height=”1.1em”][\/split_line_heading][divider line_type=”No Line” custom_height=”32″ custom_height_tablet=”24″ custom_height_phone=”16″][vc_video link=”https:\/\/vimeo.com\/767162296″ align=”center”][divider line_type=”No Line” custom_height=”32″ custom_height_tablet=”24″ custom_height_phone=”16″][nectar_highlighted_text highlight_color=”#f3b71c” text_color=”#ffffff” style=”none”]\n
AGL spends the most, dropping $98 million on marketing in FY 2020\/21<\/a> and more on grants and political donations.<\/p>\n In the same year, Energy Australia spent $28.2m on traditional ads and Origin Energy spent $32.4m plus more on sponsorships and donations.<\/p>\n On digital platforms, Ampol was the biggest spender.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]According to Pathmatics, it conservatively spent $2.5m on digital ads between April 2021 and April 2022 \u2013 as part of a $165m rebrand<\/a>. Origin Energy came in second, spending $2.4m over the same period, followed by AGL with $1.6m.<\/p>\n Using Neilson, Pathmatics and other publicly available data, we estimate the top five spenders conservatively invested $238.3m on social licence and influence in the 2020\/21 financial year.<\/p>\n Estimated spend on marketing activities 2020\/21<\/b>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”32″ custom_height_tablet=”24″ custom_height_phone=”16″][image_with_animation image_url=”419″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”100px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” top_padding_tablet=”12%” constrain_group_3=”yes” bottom_padding_tablet=”12%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h3″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Greenwashing”][\/split_line_heading][vc_row_inner column_margin=”100px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Fossil fuel corporations rarely talk about their products. They prefer to trick you into thinking they are friendly, clean, innovative, sustainable, caring, quirky, cute, essential for daily life\u00a0 and very, very patriotic. They do this through clever use of attractive images, nice colours and vague promises.<\/p>\n Greenwashing is defined as <\/a>\u00a0\u201cthe act or practice of making a product, policy, activity, etc. appear to be more environmentally friendly or less environmentally damaging than it really is.\u201d<\/p>\n Research in the Journal of European Consumer and Market Law <\/i>warns about the pernicious effects of fossil fuel companies\u2019 \u201cgreenwash advertising\u201d<\/a> that misguides the public, and makes it harder to hold them accountable for their damaging activities[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]BP, for example, has been criticised for using ads to promote its renewable energy projects, which only make up 4% of its total investments, while 96% remains in oil and gas<\/a>.<\/p>\n