Advertising and marketing works, which is why the world’s biggest corporations invest so much and why tobacco ads and sponsorships are banned.
In 2021, $8.6 bn was spent on ads in Australia, with double digit growth forecast for 2022. Marketing companies have sophisticated targeting capabilities, and know everything from your favourite fashion labels to your hobbies and political leanings. This knowledge, marketing testing and psychology is used to gain support for polluting industries and products.
For example, in 2020 JWS Research won a marketing award for improving the Australian public’s favourability towards mining.
Academic evidence on tobacco advertising suggests that advertisers are major engineers of cultural change. The US Department of Health found that: “The total weight of evidence—from multiple types of studies, conducted by investigators from different disciplines, and using data from many countries—demonstrates a causal relationship between tobacco advertising and promotion and increased tobacco use.”